Meet the team at Ace Auto Doctor & Repair

The Doctor Is In!
Get to Know Our Bettendorf Auto Repair Shop

At Ace Auto Doctor & Repair, we have over 125 years of combined experience fixing vehicles, but what really sets us apart from other auto repair shops is our high level of customer service. We take pride in delivering more than what’s expected and treating every customer the same, so you know what to expect when you come in or when you recommend our shop to someone you care about. Our team members are hired based on who they are, not what they can do—in other words, attitude is everything. Then, they are trained the Ace way, and the difference shows in our high level of service.

"I got into the auto repair business because I love fixing cars, and through that, I found my true passion is helping people. Getting to know people and their situations helps me assist in planning and budgeting for automotive services, so car care is conducive—not counter to—everyday life. It’s my job, and I love it." — Larry Goff Jr., Owner

Our History

In 1969, Larry Goff Sr. opened Ace Radiator Shop in a one-bay garage in Davenport, Iowa, focusing on radiator repair and heater and automotive cooling system work. Back then, the business consisted of Larry and one helper, but as the years passed, the business grew to two employees, and eventually the shop moved to a two-bay facility in Bettendorf. During this time, Larry’s son, Larry Jr., worked with his dad at the shop during summer breaks, before going on to become an automotive technician at an auto dealership after graduating from high school.

When Larry Sr. started looking toward retirement, he asked Larry Jr. if he was interested in taking over the business, and he was. So, in 1996, Larry Jr. came back to Ace to work with his father. Together, they started to take on general auto repair work to build that side of the business for the future. In the coming years, they also added two more bays, two hoists, and more employees to the shop. In 2001, Larry Sr. retired, and Larry Jr. took charge of daily operations.

Larry Goff and family

By 2005, the business had outgrown its location once again, so the shop moved to a larger building with seven bays to accommodate seven mechanics and more customers. In 2009, Ace Auto & Radiator became Ace Auto Doctor & Repair, with all the same people, but with a name that better describes the shop’s proficiency in the field of automotive repair.

Who’s Operating on Your Vehicle at Ace Auto Doctor?
Meet Our Mechanics!

  • Larry Goff, Owner
    Larry GoffOwner Since 2001
    Larry is an ASE-certified automotive technician with 30+ years of professional experience and GM, Ford, Chrysler, and Toyota training. His father opened the shop in 1969, and Larry grew up working in the family business from the time he was 12 until 17. Then, he spent eight years in auto dealership service departments, giving him the opportunity to learn the auto repair business from another angle. Now at the helm of Ace Auto Doctor & Repair, Larry takes what he learned growing up with his dad and the knowledge gained at the dealership to create a kind of hybrid independent auto repair shop, merging the family-friendly, trusting environment of a local family business with the technology and professionalism you often don’t see from the little guys.
  • Mike Freeman, Service Manager
    Mike FreemanService Manager
    Mike, our team leader, has proven to be a huge asset to Ace Auto Doctor & Repair. He’s able to take our customer service up a notch with his experience, and he’s always eager to please our customers, while expanding his automotive knowledge. Early in his automotive career, Mike quickly worked his way up from service advisor to upper management based on his strong work ethic and exceptional customer service skills. Now with more than 20 years in the industry, Mike is still an automotive enthusiast and driven to provide the best care for you and your vehicle. In his free time, Mike enjoys fishing, camping, and going on adventures with his two sons.
  • Andrew Hall, Service Advisor
    Andrew HallService Advisor
    Andrew has been in the auto repair industry for over a decade and has been in management since he was 18 years old. He is an ASE-Certified Parts Specialist, as well as an ASE-Certified Master Light/Heavy Duty Diesel Mechanic. In his free time, Andrew enjoys riding his motorcycle and all outdoor activities when the weather permits.